3. Direct To Consumer (D2C)

Direct-To-Consumer (D2C) is a business model for selling products directly to consumers and bypassing third-party, retailers, wholesalers or middlemen. Direct-To-Consumer is usually called aonline sales and especially in the last few years, it grew massively in some regions and countries due to the by pandemic crisis.

Direct-To-Consumer does not necessarily belong to online sales. It can be as a physical process as well (for example at store pick-up the goods). Also, in some countries, online orders can be picked from special places which are developed only for that purpose (in that case you don’t need to go to the store and interact with other people like during the covid-19 pandemic).

The main task is to create a differentiated value proposition. By doing that, we avoid getting lost in a crowded marketplace and we engage our consumers/shoppers into our D2C model. Actually, we need to answer the following question Why will the shoppers/consumers connect and stay with our proposition?