1. Revenue Growth Management (RGM)

Price & packaging management, Mix management, trade terms and promo guideline

In a modern work and busy environment, maximising efficiency is absolutely mandatory. Working on price strategy, monitoring and utilising trade spend, choosing the right packagings for different channels and implementing proper framework for all these activities actually belong to the Revenue Growth Management agenda. Fully understanding market reality and Company’s opportunity to play in a highly competitive and high-demand market landscape actually require systematical approach and proper setup of Revenue Growth Management (RGM).

We are helping the companies launch a phased program across the five value-driving levels: brand portfolio pricing, packaging price architecture, active mix management, promotion management, and trade terms management. Our revenue management consulting focus is to enable the client teams to learn how to execute the analytics themselves.